Empowering Eateries, Creators, and You

Driven by a vision to create a transformative cashback app for eateries, but we became so much more than that.

Where we stand

We've grown to encompass over 20,000+ members, predominantly millennials and Gen Z, the torchbearers of the digital age — ensuring that savings and culinary adventures are just a tap away.


Join us on route the forward

Welcome to Route, where innovation meets opportunity in the vibrant landscapes of Kenya. We embarked on this journey in 2022, driven by a vision to create a transformative cashback app for eateries, but we became so much more than that.

At the heart of our mission lies a commitment to help our members save while they savor, all while giving creators a platform to shine. This is not just a business venture; it's a movement reshaping how we experience dining in an emerging market.

We're more than just a cashback app; we're a catalyst for change. With Route, eateries discover new avenues to boost their sales, and our members revel in the joy of saving while spending. It's a win-win where everyone savors success.

Our unique twist? We match eateries with creators who passionately promote their favorite spots. These creators aren't just influencers; they're the storytellers, the food enthusiasts, and the heart and soul of the culinary world.

Route is taking a revolutionary step in social commerce

The Route revolution is not only reshaping the way we dine – we're redefining how businesses, creators, and communities interact, making every interaction valuable.

Emmanuel Miriti
Chief Executive Officer

The amazing team behind Route

Our team is fueled by a wealth of experience, passion, and deep industry insights. With a proven track record of innovation and successful ventures, we are well-equipped to navigate the social commerce landscape and take Route to new heights, not just in Kenya but across the diverse flavors of Africa.

The values that drive everything we do



We believe in empowering businesses to unlock their full potential, creators to amplify their influence, and our members to savor more for less. Empowerment is at the core of what we do.



We embrace innovation as the cornerstone of our success. We constantly seek new ways to enhance the dining experience, develop cutting-edge solutions, and drive progress in the culinary landscape.



We foster a sense of belonging and community, where eateries, creators, and members come together to celebrate culinary diversity and shared experiences.



Integrity is the bedrock of trust. We uphold the highest standards of honesty, transparency, and ethics in all our interactions, ensuring the utmost confidence in our platform.



We are committed to sustainable practices, both in business and environmental terms. We aim to make a positive impact on our planet while creating sustainable opportunities for all stakeholders.